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SINGER INDIA
With a trust that prevails for more than 140 years, Singer India needed a complete reinvention and creation of Creative designs, Product Packaging and Photoshoots that could represent the Brand at various platforms to not only uphold the tradition of the brand but also to redefine it as a more modern and premium brand.
TELEVISION COMMERCIAL
Animated Advertisements are the new future in this digital age. Animations are not only Budget-Friendly for the clients but also are more creative option to appeal to the audience. Artdecko achieved a remarkable personal feat by completing Singer's animated commercials, from conceptualisation to the final edit, in just 5 days. The TV Commercial will be circulated nation-wide.
AMAZON A+ CONTENT
Amazon A+ content is vital for any brand's sales and market presence. Singer's Products demanded a better and more elite-looking Amazon Presence to attract the customers. Artdecko added the required values of Richness and Premiumness to the brand's amazon A+ content through sharp and breathtaking visuals and a customer friendly and creative copy.
PRODUCT PHOTORAPHY FOR AMAZON
With new product launches and complete reinvention of the Singer’s creative market presence, Singer, first and foremost, required clean, sharp and well-defined product photographs. Artdecko with its best-in-class equipment and highly skilled and professional Photography Team provided the best shots for the Product range of Singer including many of their Star Products.
If Pictures could speak, Singer’s Product Images would Sing!
PRODUCT PACKAGING DESIGN
Singer’s Brand-New Product – Oil Filled Radiator is ready to take the market by storm and with Artdecko's new Product Packaging Design, the Impact is going to be even bigger! With a fresh take on the color of the box, the rich black box is going to stand out from the all-white boxes of the other brands kept alongside.
It’s attractive, it’s unique and it catches the eyeballs of the customers. Our product packaging makes heads turn.
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PUBLIC SERVICE ADVERTISMENT
FOR SOCIAL MEDIA
The Covid wave along with it brought a wave of sadness and loss too. Singer as a Brand vowed to add some happiness in the gloomy days of lockdown with its home delivery of all appliances. The video acknowledged the grief and suffering of many and communicated that with so many things becoming difficult to access day by day, Singer’s Products will be at your service 24X7.
The video has been made in the lockdown period with little resources. Artdecko believes in sharing both grief and happiness and finding strength in hard times through creating and keep on creating.